Adlabs Entertainment Limited, owns and operates, Imagica Theme Park and Aquamagica Water Nation.
Adlabs has created a ‘one-stop’ entertainment destination with a theme park, water park and a family hotel and will be spread over an aggregate area of 138 acres. This destination is located in Khalapur, 74 kilometres from Mumbai and 60 kilometres from Pune on the well-travelled Mumbai-Pune expressway.
Imagica and Aquamagica have been created with teams from across the world, rich in theme park design and operations expertise. The idea was to bring immersive & wholesome entertainment to India with high quality international standards met and maintained. Technology and rich Indian creative content was married to create one of the best ride mix and experiences possible.
Imagica, the theme park has over 25 rides. Our marquee offerings include Rajasaurus River Adventure, a boat ride offering our guests a peek into the pre-historic habitats of dinosaurs, Wrath of the Gods, a VFX show based on an archaeological discovery of an ancient Indian civilisation, Nitro, is India’s largest roller coaster, I for India, a simulated helicopter ride over various sights and attractions across India and Mr. India – the Ride, a simulated ride based on the popular Bollywood movie, Mr. India. We also offer entertainment through live performances by acrobats, magicians, dancers, musicians and other artists throughout the day in various parts of our theme park. In addition we also have The Grand Imagica Parade , which moves around the streets of Imagica every evening.
In Imagica – The Theme Park, we own and operate an array of F&B outlets, including Roberto Food court, a multi-cuisine food court, which also has a separate Jain restaurant, Red Bonnet, an American diner styled restaurant, Imagica Capital, an Indian buffet restaurant which serves cuisines from across the country, Zeze, a bar and grill which is designed as an African Zulu village and Arrmada, a cafe and bar modeled as a ship, which offers panoramic views of the entire theme park, as well as several kiosks spread across the theme park. Our retail and merchandise offerings provide our guests an opportunity to memorialize their experiences at the theme park by purchasing products such as toys, apparel, bags, caps and commemorative mementos and photographs, which carry the ‘Imagica’ brand or are based on one of the rides or attractions in our theme park. We also retail candies, chocolates and other utilities such as hats and sunglasses. While we largely retail through our six stores and several kiosks inside our theme park, we have recently launched our products on ours as well as third party websites and intend to expand the sales and distribution network of our retail and merchandise operations.
Adlabs Aquamagica, an International Standard waterpark is a world of wholesome aqua fun. Built in the Mykonos theme from the land of Greece, Aquamagica has 14 thrilling rides and 7 exquisite F&B options. Being a must-experience destination for the young at heart, Aquamagica is the place to meet the thrill seeker in you! The extraordinary rides take you on a journey of twists, turns, and loads of aqua fun like never before!
Aquamagica, is for those who don’t have a plan in life. It prescribes a way of living with its philosophy of ‘Go with the Flow’.
The rides and attractions at Aquamagica are designed by renowned international designers who have worked on the conceptualisation of leading waterparks worldwide. Aquamagica offers 14 thrilling rides for waterlovers to discover the frenzy of excitement at the water nation. Aquamagica invites visitors to go with the flow on Raaftastic!, take the 72-feet plunge on the Swirl Whirl; dare to drop on the Mat Racer and laze around for hours in Floatsa. Visitors can experience the adrenaline rush on the Twisty-Turvy, Yell-O!, Screamer, Boomeranggo and the party in the wave pool, Wacky Wavess. In addition, families can have a great time at The Pirate Bay, take the splash into the Soakerz slide or immerse themselves in the loopy water world.
In Aquamagica, our F&B offerings are primarily designed as ‘grab and go’ options, which caters to the preferences of customers enjoying water-based entertainment in the park. In addition to a multi cuisine food court which serves a variety of packed meals, we offer a variety of self-serving kiosks with a diverse range of express meals, including burgers, pizzas, Greek and Lebanese wraps and rolls, hot dogs and Mumbai street food. Our retail and merchandise operations inside our water park is primarily structured to offer a variety of swimwear and beachwear options to our guests, including an Aquamagica branded line of swimwear across various price points and a range of women’s clothing. We also offer utility products and toys which our guests like to use at the water park.
Adjacent to both the parks is a Hotel, which is getting ready to welcome guests in some time.Our proposed 287 key hotel will include facilities such as banquet halls, conference rooms, specialty restaurants, recreation areas, a swimming pool, a spa, a kids’ activity centre and a well equipped gym to cater to varying entertainment requirements of our guests.
Adlabs Entertainment for sure with all this and more is set to add excitement to the entertainment landscape of the country. People can look forward to a fun filled 3 to 4 day trip to this part of the world, right in the lap of nature and yet easily accessible by Air and road both. Its proximity to Mumbai and Pune airport makes it accessible to people from across the country. Being off the Mum-Pune expressway means one can be assured of quality drive to the destination. There are also trains from both Mumbai and Pune that make this place easily accessible. For sure this place has all the ingredients of being one of the most desired destination in the country.