Adlabs Imagica is owned and operated by Adlabs Entertainment Limited (AEL) and promoted by Mr. Manmohan Shetty. Adlabs has created a ‘one-stop’ entertainment destination with a theme park, water park, snow park and a family hotel and is spread over an aggregate area of 138 acres. This destination is located in Khopoli, 74 kilometres from Mumbai and 60 kilometres from Pune on the well-travelled Mumbai-Pune expressway.
Imagica Theme Park, Water Park and Snow Park have been created with teams from across the world, rich in park design and operations expertise. The idea was to bring immersive & wholesome entertainment to India with high quality international standards met and maintained. Technology and rich Indian creative content was married to create one of the best ride mix and experiences possible.
Imagica Theme Park has 25 rides. Our marquee offerings include Rajasaurus River Adventure, a boat ride offering our guests a peek into the pre-historic habitats of dinosaurs, Wrath of the Gods, a VFX show based on an archaeological discovery of an ancient Indian civilisation, Nitro, is India’s largest floorless roller coaster, I for India, a simulated helicopter ride over various sights and attractions across India and Mr. India – the Ride, a simulated ride based on the popular Bollywood movie, Mr. India. We also offer entertainment through live performances by acrobats, magicians, dancers, musicians and other artists throughout the day in various parts of our theme park. In addition we also have The Grand Imagica Parade, which moves around the streets of Imagica every evening.
In Imagica Theme Park, we own and operate an array of F&B outlets, including Roberto’s Food court, a multi-cuisine food court, which also has a separate Jain restaurant, Red Bonnet, an American diner styled restaurant, Imagica Capital, an Indian buffet restaurant which serves cuisines from across the country, Zeze, a bar and grill which is designed as an African Zulu village and Arrmada, a cafe and bar modeled as a ship, which offers panoramic views of the entire theme park, as well as several kiosks spread across the theme park. Our retail and merchandise offerings provide our guests an opportunity to memorialize their experiences by purchasing products such as toys, apparel, bags, caps and commemorative mementos and photographs, which carry the ‘Imagica’ brand or are based on one of the rides or attractions in our theme park. We also retail candies, chocolates and other utilities such as hats and sunglasses. While we largely retail through our six stores and several kiosks inside our theme park, we have recently launched our products on ours as well as third party websites and intend to expand the sales and distribution network of our retail and merchandise operations.
Imagica Water Park, an International Standard waterpark is a world of wholesome aqua fun. Built in the Mykonos theme from the land of Greece, it has 14 thrilling rides and 7 exquisite F&B options. Being a must-experience destination for the young at heart, Imagica Water Park is the place for all the water lovers! The extraordinary rides take you on a journey of twists, turns, and loads of aqua fun like never before! It prescribes a way of living with its philosophy of ‘Go with the Flow’.
The rides and attractions at Imagica Water Park are designed by renowned international designers who have worked on the conceptualisation of leading waterparks worldwide. It offers 14 thrilling rides for water lovers to discover the frenzy of excitement at the water nation. The Water Park invites visitors to go with the flow on Raaftastic!, take the 72-feet plunge on the Swirl Whirl; dare to drop on the Mat Racer and laze around for hours in Floatsa. Visitors can experience the adrenaline rush on the Twisty-Turvy, Yell-O!, Screamer, Boomeranggo and the party in the wave pool, Wacky Wavess. In addition, families can have a great time at The Pirate Bay, take the splash into the Soakerz slide or immerse themselves in the loopy water world.
In Imagica Water Park, our F&B offerings are primarily designed as ‘grab and go’ options, which cater to the preferences of customers enjoying water-based entertainment in the park. In addition to a multi cuisine food court – Ammos, which serves a variety of packed meals, we offer a variety of self-serving kiosks with a diverse range of express meals, including burgers, pizzas at Red Bonnet Express and Greek and Lebanese wraps and rolls at Sunbeatzz Pizzeria & Bar. Our retail and merchandise operations inside our water park is primarily structured to offer a variety of swimwear and beachwear options to our guests, including our branded line of swimwear across various price points and a range of women’s clothing. We also offer utility products and toys which our guests like to use at the water park.
Experience the magic of snow at India’s largest snow park – Imagica Snow Park. Enjoy a game of snow basketball, slide down icy slopes in toboggans and rafts, climb the rocky snowy mountains, have a snowball fight or just relax and sip a steaming hot cup of coffee in the minus 5 degrees cold. During a 45 minutes session, guests can also look forward to activities like snow hiking, snow rafting, dancing on the snow dance floor or posing for some amazing pictures, with the breath-taking snow castle or the unique ice sculptures as backdrops.
Adjacent to the parks is a 287 room Hotel – Novotel Imagica, offering attractive stay packages as a basecamp to relax where guests can enjoy the destination. The hotel also boasts of a swimming pool, children’s activity centre, specialty restaurants, well-equipped gym and banquet halls for up to 600 people at a time.
Adlabs Entertainment for sure with all this and more is set to add excitement to the entertainment landscape of the country. People can look forward to a fun filled 3 to 4 day trip to this part of the world, right in the lap of nature and yet easily accessible by air and road both. Its proximity to Mumbai and Pune airport makes it accessible to people from across the country. Being off the Mumbai-Pune expressway means one can be assured of quality drive to the destination. There are also trains from both Mumbai and Pune that make this place easily accessible. For sure this place has all the ingredients of being a very Interesting Jagah in India.